Posts

Deb Goeschel, who discusses the ways to engage your customers through engaging messaging.

How to Perfect Your Messaging to Engage Your Perfect Clients

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled content. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • Ways to clarify your content so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

About Deb Goeschel

Deb-Goeschel

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. Also, she speaks frequently about messaging and marketing and offers both group and one-on-one workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging, helping them to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

danshure

Transcending SEO in 2016 and Beyond (in Plain English)

SEO moves fast. The 2014-era “rules” for showing up on Google likely are doing more harm than good. Whether you are a writer, business owner, social media marketer, or marketing VP — knowing the current rules is critical to your success and to ensuring whoever’s helping you know the current methodologies. Whether your search marketing budget is large or small, come to learn the newest ranking factors, plus tactics and strategies to improve your SEO results in 2016 and beyond!

This session will also cover the best free and affordable tools you can use right away to improve your search engine optimization. If you’re launching new sites, optimizing an existing site, or looking for advanced tips, don’t miss this free talk!

Get your answers, including:

  • How links still matter (but which ones does Google hate & love?)
  • The right way to use content for SEO
  • What are “user metrics” & why do they matter?
  • Why it’s still important to track rankings (but only if you do it the right way)

Newport Interactive Marketers welcomes Dan Shure to speak AGAIN

danshure
Former full-time musician and teacher, Dan Shure’s SEO career began in 2007, helping a few businesses with their websites and presence online. Upon discovering this new passion and career, he started Evolving SEO — now a 3-person boutique SEO agency. Clients include well-known consumer brands, technology companies, B2B companies and, yes, affiliate-based websites.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Sue-Zimmerman

#InstagramExpert National Speaker Comes to Newport

Instagram = opportunity for your brand, whether you’re a shop or a B2B. Find out how to make Instagram pay off from the leading #InstagramExpert who just spoke at Social Media Marketing World in San Diego.  And she’s coming to teach you, here in Newport, for FREE.

Google and Facebook also value visual storytelling, but Instagram is now the fastest-growing social media platform. Now is the time to make Instagram work for your brand or businesses.

Don’t miss this unique opportunity to learn

  • Ways to make Instagram a part of your comprehensive social media marketing plan
  • How to get started on Instagram and have a strategy to support you
  • How to generate leads and foster a community for business growth

Plus, see what you can do that’s worked for small businesses and big brands to gain maximum exposure on Instagram and beyond.

Meet The #InstagramExpert Sue B. Zimmerman
Sue-Zimmerman

Sue B. Zimmerman is the #instagramexpert, founder of Insta-Results (the world’s first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for Your Business. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like #SMMW15, and highly sought-after business coach. She’s passionate about teaching entrepreneurs, business execs, and marketing professionals. She teaches how to easily leverage the power of Instagram to get tangible business results. A serial entrepreneur, Sue B. has started more than 18 businesses, including her own boutique SueB Do, Boxer Rebellion, and Sue B. Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it’s Sue B.’s mission to teach, mentor, and empower others to be highly successful entrepreneurs.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Newport Interactive Marketing

Flash Talks: Tips & News You Can Actually Use

Newport Interactive Marketing hosted it’s inaugural Flash Talks event at the International Yacht Restoration School on Tuesday, August 19 from 6-9 p.m. Presenters shared 5-10 minutes tips and news to help improve businesses/and or the community.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

JayMurphy

What’s New with Google Analytics

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Newport Interactive Marketers learned about why businesses should be using Google Analytics and how to use the site’s new features.

Meet Jay Murphy

JayMurphy
Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services and energy. He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website – Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Katherine-Flynn

Grow Your Brand With URI’s Business Engagement Center

Katharine Hazard Flynn, leader of URI’s Business Engagement Center, explained the valuable resources available for businesses at URI to grow their brand. With Katharine’s tips the audience learned how to:

  • Access URI equipment
  • Host events utilizing campus facilities
  • Maximize Intellectual property and licensing opportunities
  • Find student interns, grad students, and graduated job-seekers
  • Collaborate on research and projects that benefit your business
  • Customize training and skill development for your employees

Meet Katharine Hazard Flynn

Katherine-Flynn

Leading the new Business Engagement Center, Katharine Hazard Flynn serves as the University of Rhode Island’s connector to the private/nonprofit sectors. They work to help brands leverage URI’s resources for the betterment of the state. Flynn also will share her insights into statewide business resources, having served at the Economic Development Corporation. A Brown alum, she also has significant finance experience in senior positions. These include positions at Prudential Bache, Alex Brown & Sons, Toronto Dominion Securities, and Societe General.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

JayMurphy

Analyzing Analytics, with Google!

#NIMR hosted CEO and Managing Director Jay Murphy of Trionia, Inc to learn how Google Analytics works.

Through the instruction provided by Murphy and NIM, the audience learned how to:

  • Add and use Google Analytics
  • Interpret results from Google Analytics
  • Make solid business decisions from the data

Attendees were asked to think of questions prior to the event about Google Analytics. Also, how to attract more traffic to their business. Murphy’s expertise extends from social media strategy and search engine optimization to website development and analytics.

Meet Jay Murphy

JayMurphy
Jay works with large and mid-sized organizations to successfully convert business imperatives to effective online marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising all optimized with measurable results.  Additionally, he is the founder of Trionia, Inc., and has worked with GE, Raytheon and Janus Mutual Funds. He previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including financial services, energy, and higher education. Also, Jay holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University.  He received a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

EdKing

Why Google+ Works, Even Rocks, for Business

Ed King of 02809 Photography described how Google+ boosted business by 75% as of last month, and how the platform can work for you.

At this NIM media pow-wow, Ed answered questions such as:

  • Am I only talking to myself?
  • Confused about circles?
  • Why bother with Google+ when I’m on Facebook?
  • How do Hangouts work and can they boost my bottom line?

King convinced you why Google Plus Business pages are a quick and powerful way to enhance your marketing strategy. Then, he shared with you tested Google+ strategies through his personal social media and business experience.

Ed explained what works and what doesn’t work within the network. He also explained the benefit of network expansion and how Google+ not only increased his business but improved his overall internet marketing presence.

About Ed King
EdKing

Ed King is a local photographer who owns and operates 02809 Photography by Ed King. He also has 15 years of experience in business-to-business sales and marketing, working with clients such as Partners Healthcare & Brigham and Women’s Hospital and the former chapter president of East Bay B.N.I. Ed became active in social media in 1990 when he worked with America Online and in a content development role for iVillage.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Innovatour: Athletic Standard Helps Recruiters I.D. Student-Athletes

Athletic Standard Logo Rhode Island-based Athletic Standard simplifies the college athlete recruiting process, resulting in a win-win for both student-athletes and the institutions where they will pursue higher education and athletics.

Through certified athleticism and athletic potential testing, Athletic Standard provides potential players a gateway to college coaches across the country. Testing is based on the EPIC Index, which was used by a major Division 1 university to win more than 25 national championships in 25 years.

Via social media, Athletic Standard registers prospective college athletes’ information and test results into a database that can be accessed by coaches across the nation. The coaches are able to view a complete athletic profile, which includes academic records, videos of students on the field or court, and more.

Athletic Standard is revolutionizing the youth athletic market through this testing. If an athlete wants a recruiting edge then Athletic Standard is a must.” –Steve Gibbs, Hoop Mountain Basketball.

Hoop Mountain Basketball is one of Athletic Standard’s key players. With numerous locations throughout the country, facilitators of these programs assist scholastic basketball players in meeting their athletic and academic goals. The testing tool also provides student-athletes with maximum exposure to college and prep school scouts, which is a crucial connection for prospective players. Other key players include Noble and Greenough School and Elite 75, which is specific to New England.

Athletic Standard benefits Rhode Island by preventing nationwide coaches from overlooking the small state’s potential athletes. It gives coaches outside of our state the opportunity to observe the talents of students whom they might not have access to otherwise.

Who are Athletic Standard’s key players?

  • Their key players are Mountain Hoop Basketball, Elite 75 New England and Noble and Greenough School.

What is the Process Athletic Standard uses?

  • ATHLETIC STANDARD can help simplify the college recruiting process by testing and registering potential college athletes for free onto a secure database that can be seen by college coaches from all over the country. Coaches will have a certified athletic test score as well as a complete athletic profile including academic records, game video, and more. (athleticstandard.com)

How does Athletic Standard benefit Rhode Island student-athletes?

  • Allows students to be matched with Rhode Island colleges.
  • It helps high school and club coaches looking to provide opportunities for athletes.
  • It helps college coaches who want to take advantage of the recruiting process a high school or club coach looking to provide o

Why do you personally find it interesting?

  • I personally find it interesting because I have never heard of this type of organization. Rhode Island can benefit from this because it is the smallest state and high school athletes can be overlooked. I think the website is a great and safe way to help coaches and athletes in the right direction.

Alexa O’Rourke and Claudia Blanco

Annie-Colello-pointing

Pinterest for Business

Pinterest brings more people to your website than YouTube, Google+ and LinkedIn combined. Learn how to tell your brand’s story!

Join Newport Interactive Marketers as Annie Colella of Discover Newport (the Convention and Visitors Bureau) shares how Pinterest can work for your business.

Highlights from Pinterest for Business via the Newport Interactive Marketers blog

Meet Annie Colella
Annie-Colello-pointing

Annie Colella is the Advertising and Marketing Manager at Discover Newport (the Convention & Visitors Bureau). Discover Newport is a private, nonprofit organization promoting the city of Newport and Newport & Bristol County: Barrington, Bristol, Jamestown, Little Compton, Middletown, Newport, Portsmouth, Tiverton & Warren.

The film “Connected” at the Jane Pickens Theater  – March 29, 2012

Director Tiffany Shlain shares her bittersweet relationship with technology and how it impacts modern life. Are we missing out on the bigger picture because we always need to be connected to the media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.