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Flash Talks Over Newport Harbor: Maximizing Reviews, Podcast Guesting, Woo-ing Influencers

  • Wondering how you can engage influencers?
  • Which big brand social media insights can you adapt?
  • Considering becoming a guest on a podcast?
  • How can you gain and maximize online reviews of your brand?

Eliciting & maximizing online reviews

You’ll learn about:

  • How to get reviews for Yelp, Google, Facebook, and more
  • Top tips to create a review-gen process
  • Templates, best practices, tricks, etc.
  • How to respond to negative reviews
  • How to populate your reviews

Be empowered to maximize your reviews with the right tools, strategies, and a checklist of to-dos.

Meet Darwin Liu!

 

Darwin Liu is a 10-year digital marketing veteran and an avid website investor.  He doesn’t know all the right marketing answers but he’s definitely made enough wrong ones to know what not to do.

Darwin the owner of  xagency.com, an invite-only e-commerce agency, the go-to marketing guy for 30+ small businesses and the founder of Smallbusinessmarketing.com, which is coming soon!

Woo-ing Influencers, Marriott Style

NIM members include some serious social media pros & we’re thrilled to have Marriott International’s very rare social media coordinator sharing her insights, including

  • How Marriott uses social media to create touchpoints throughout the purchasing process
  • Opportunities to find & engage influencers
  • How to evaluate various social channels to promote your brand — Alexa manages 23 channels!
  • Ways to maximize your events with social media

Meet Alexa Furtado!

 

Strategizing & fulfilling demand for 23 social media and customer review channels, Alexa Furtado is the Social Media Coordinator for the Newport Marriott hotel, three restaurants, and a spa and fitness center. A longtime NIM member, Alexa is one of Marriott Americas division’s few social media coordinators, created after the Newport Marriott’s $40 million renovations began in 2014. Alexa previously worked in nonprofit marketing, public relations, and event management.

Becoming an expert guest, podcast-style

According to Pew Research, 21% of Americans over age 12 have listened to a podcast in the past month. With more than 60,000 podcasts to choose from, including a podcast specifically for pizzerias, the opportunity is ripe. Another fab NIM asset, Jessica will share her flash insights, including

  • Why being a guest expert on podcasts is a great way to build your brand
  • Tips on how to get started and be an ideal podcast guest
  • How to position yourself as an asset to the podcast hosts

Meet Jessica Rhodes!

 

Jessica Rhodes is the founder & CEO of Interview Connections,  the leading guest-booking agency for podcasters and guest experts.  Jessica is has been a speaker at Podcast Movement, Podfest.us, and Dream Business Academy.

Come on out for a fun night with NIM: meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Deb Goeschel, who discusses the ways to engage your customers through engaging messaging.

How to Perfect Your Messaging to Engage Your Perfect Clients

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled content. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • Ways to clarify your content so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

About Deb Goeschel

Deb-Goeschel

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. Also, she speaks frequently about messaging and marketing and offers both group and one-on-one workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging, helping them to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Build Your Brand With Award-Winning Book Coach

Book coach lisa tenerThese days, whether it’s Google+ or SEO, the concept of authorship is abuzz. Award-winning book coach Lisa Tener shares her strategies, tips, and insights to a packed room.

Writing a book isn’t for everyone — but many people who think they’re not writers find out that they have a book in them after all.

This month’s Newport Interactive Marketers inspired audiences to figure out whether a book is for them and, if so, how to write one that’s worthy and worthwhile — without a lot of stress or pain. In fact, we found out how it can even be an exciting and fun process.

Should I write a book?

  • How to know if writing a book is for you
  • 5 compelling reasons to get started now
  • 3 keys to get past overwhelm and make it easy
  • Your critical first 3 steps

Ways & Reasons to Write a Book

  • To reinvent yourself, establish your credibility by writing a book
  • Helps focus your brand and vision
  • To get known as an expert in your field
  • When you research something, write something on it, you then become the expert

How to brand it

  • Using a catchy, to the point title, that offers a solution to the problem of your market: example: The Creativity CURE by Drs. Carrie and Alton Barron.
  • “Complimentology”: think about your publicity for the future: what are you and what is your brand?
  • Include tip lists: 5 things to ____________ OR 5 reasons why ________________

Ways to write your book: Tips From Lisa’s Course

  • 8-12 weeks to have a  draft or a proposal.
  • Fill in the holes later (research, interviews, etc) … get the concrete down first.
  • Write what you know, or interview experts if you are new to the field.
  • Passion — write what you’re passionate about.

Ways to Publish

A traditional publisher will take care of final edits, layout, cover, and distribution. However, you’ll still need to market and sell your book. In fact, it’s generally a good idea to hire a publicist as well, because publishers rarely get their authors much publicity. However, do get references as you can waste a good deal of money on a publicist if you are not careful.

Self-Publishing can be a cost-effective way of writing and selling your book, especially using websites like Amazon to market and sell your content.  When self-publishing, make sure to use professional resources to design, edit, and market.

Questions Answered!

What channel do I use to publish?

People are reading paper! If you’re going to be speaking anywhere, it’s ideal to have a physical version to sell. It almost always makes sense to have both e-book and a physical copy.

What’s the important thing to remember about blogs? And what’s their appeal?

They’re up there forever and sometimes the conversation continues years beyond the date of posting. Blogs can be interactive, which helps you understand what your audience wants (helpful in book writing) and also connects you to your audience and develops a relationship.

What’s the “Bestseller formula?”

  • A strong title and topic, of course
  • One that resonates with a large audience that wants and needs what you have to offer.
  • Marketing: everything from great design and cover to executing a strategic plan for reaching your audience (which means understanding where they “hang out”—online and off line.

Lisa Tener‘s Book-Writing Classes come in virtual and in-person options.  Click here to learn more.

Don’t forget to attend next month’s NIM event: Social Media Insights, What Works.