Posts

Newport Interactive Marketing

Trade Tips & Network at Newport Interactive Marketer’s Open Mic Night!

Network, Learning, Sharing & More at #NIMRI’s Open Mic Tip Night!

After the incredible success of NIM’s Open Mic Tip Nights in the past, we are very excited to once again host an insightful evening of networking, learning & sharing. We’ll be covering topics such as the latest in SEO, social media, project management & more. Join us & experience the collective wisdom the #NIMRI community has to offer, share your own bit of expertise & network with other RI professionals!

What’s involved?

Just 1 quick 2-minute tip that would help other businesses/nonprofits, whether it’s SEO, design, Facebook, time-savings. No powerpoint or anything fancy. Just an opportunity to showcase your brand and your know-how.

This event is not to be missed!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Trade Tips at Newport Interactive Marketer’s Second Open Mic Night!

After the incredible success of NIM’s first-ever Open Mic Tips Night, we are very excited to once again host an insightful evening of networking, learning & sharing. We’ll be covering topics such as the latest in SEO, social media, project management & more. Come join us and experience the collective wisdom the NIM community has to offer & share your own bit of expertise!

What’s involved?

Just 1 quick 2-minute tips that would help other businesses/nonprofits, whether it’s SEO, design, Facebook, time-savings. No powerpoint or anything fancy. Just an opportunity to showcase your brand and your know-how.

This event is not to be missed!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Social Media to Drive Events | Newport Interactive Marketers

 

America's Cup World Series Newport 2012

Tall Ships Newport 2012

Social Media: Share and Share Alike

Besides social media, what’s the most important word in the Newport Interactive Marketers vocabulary? That would be “share.” The group shares connections, contacts, information, leads, advice, insight, links, hashtags, business cards, stories, you name it. With social media dominating marketing today, business owners large and small need one another to succeed. So they share – and share often.

In light of this summer’s big events – America’s Cup World Series and Ocean State Tall Ships – 3 social media experts who are also NIM members shared their tops tips and insights for using social media to boost events or bring people through your doors.

  • Mindfull’s Social Media Training Guru Chip Leakas, specializing in real estate
  • RI Blood Center’s Social Media Maven Kathy Manchester, who rocked NIM’s Social Media on a Budget panel
  • Social Media Manager Brian Hodge, who feeds multimedia for GoProvidence.com

The May 17 panel focused on marketing and new media, trading short cuts, hot tips, and best practices that could be implemented  by businesses based in Newport and in surrounding locations. Participants came away with their brains chock full of tips they could try immediately and … of course, share via Twitter, Facebook, and all manner of social media platforms.

Events and Social Media

  • There are 3 phases to any planned event: lead-up, spreading, get others to share, generate buzz during event & post-event
  • Facebook lets brands schedule ads via an “offers” button right from the brand page
  • Understanding customers via social comes first; getting them to know you is second

Social Media To-Dos

  • Update Facebook header image often. Look on Flickr for Creative Commons, which let’s you use photos freely. Highlighted posts cover the width of your Facebook page
  • Facebook and Twitter move on an momentary basis; be actively engaged or you will lose business
  • If you’re on Twitter, you need to be monitoring the feed. People expect answers, and they expect their complaints to be answered
  • Host a Twitter powerhour for social media savvy folks, offer some freebies, or a prize
  • Restaurants should be sharing menus and specials on Facebook and Twitter
  • Offer social customers discounts. Create an event, because social media people love to interact in real life, too
  • Ask customers who have had a great experience to review your business, because testimonials are huge
  • Encourage people to tag themselves when you feature them in your photo and post it to Facebook
  • Check privacy settings so you are notified when people post on your Facebook. page
  • Encourage people to share their photos and post them on your brand page.
  • Set up a Facebook contest, use Wildfire to help with contests, set up a photo contest during Americas Cup and Tall Ships, offer a gift certificate to the winner
  • Post events to RI Monthly, Patch, and @NewportBuzz willing to share.

Social Media Resources

  • Fbcovers.com and similar tools allow you to customize your Facebook header.images
  • Inboxq is another helpful tool to build campaigns around keywords
  • Foursquare is a great tool to drive awareness and loyalty
  • Yelp is a great tool to build awareness, want to be sure you’ve claimed your biz
  • Google Places (now converted to Google+ pages) give you an opportunity to upload photos and videos. 84% of people use consumer videos when travel planning
  • QR codes can be really handy, just need to make sure your site is mobile-friendly

Thanks @NewportBuzz@12MeterCharters, @NoirBlancDesign for sharing Tweeting insights.

Enhanced by Zemanta

Pinterest: A Top-Tier Social Media Tool for Business

 

If instead of posting quotes on Facebook, you’d rather share tapestries you found at the bazaar in India, or smiling sloths from your trip to Costa Rica, then you’ll love Pinterest. But did you know that in addition to providing the perfect platform for those who are more visual- than text-oriented, Pinterest can also help your business gain traffic and credibility?

For baby boomers, the act of “pinning” may still conjure up a fraternity engagement ceremony. But Pinterest is so on the edge of marketing platforms that even the aughts ought to know about. In fact, it’s one of the top three social media tools including Facebook and Twitter, according to Annie Colella of Discover Newport (gonewport.com), who presented a talk to NIM April 26.

So, what’s Pinterest?

Simply defined, Pinterest is a pinboard-style social photo sharing network about your personal and business interests. “Pinners” discover and post photos they love or are inspired by and organize them into a thematic pinboard. Then they share them so that people they know and people they don’t know gain access and the ability to follow them. Think Facebook+Flickr+Twitter+Youtube. (Pinterest even accommodates video uploads for pinning, from Youtube and Vimeo.)

Colella, whose sunny personality, high profile position at gonewport.com, and visual bent make her the quintessential pinner, presented a Powerpoint rich in easy-to-understand tips for business promotion through the fun and surprisingly simple act of “pinning.” The pinning expert summed up Pinterest in one sentence: “It’s Like Fantasy Football for girls.”

Pinterest has cross-reach

While the 80/20 rule applies to Pinterest in terms of women (80) and men (20) are users, in time, Pinterest promises to level out once business people see its merits, Colella said. Those merits are numerous because Pinterest is integrated with Facebook and Twitter. This way users can sign in through one or the other of their social networks, making cross-networking sharing easier. Pinners can pin their own, or, with attribution, re-pin somebody else’s image.

“Great boards promote the event and lifestyle of their demographic,” said Colella, underscoring why Pinterest is such a great tool for brand creation and development.

Generating traffic for your brand via Pinterest comes down to traditional SEO and link building, Colello told NIM. In addition to integration with other social media accounts, pinners can also bring new visitors to their associated websites, blogs and digitally published guest articles.

How does Pinterest stack up to other social?

Not sold yet? Pinterest outsmarts Facebook for time spent, according to mashable.com. And in October of 2011, the website of Tim, Inc’s Real Simple Magazine got more traffic from Pinterest than Facebook.

Pinterest has another advantage: most pinners re-pin rather than pin new items from the Web, and if they are linking back and crediting the way they should, that means Pinterest is a remarkable website traffic referral tool. This is true particularly for apparel retailers.

Another gleaming statistic is that Pinterest hit $10 million U.S. monthly unique visitors, faster than any independent site in history. Like Google, Pinterest also contains analytic tools for tracking traffic such as PinReach, which tracks interests, followers, boards and pins via analytics to measure the most popular boards by re-pin and who your influential followers are.

Now, NIM-ers are savvy marketers already, but so much new stuff comes onto the social media horizon that every new platform introduced can bring apprehension. To reinforce the power of Pinterest, Colello explained that Pinterest was the top social referrer for marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined. Pinterest generates more referral traffic to web sites than YouTube, Google+ and Linkedin combined.

You have to be invited

The only downside thus far, Colello said, is Pinterest is still a closed community, therefore users have to request an invite from existing users to join. So Colella promised to take names at the end of her talk so she could send out Pinterest invitations. She then invited guests to find her on Twitter if they had any more Pinterest questions. And that, folks, is the way social media should work!

After the talk, Portsmouth resident Cheryl Digennaro said she would consider using Pinterest in addition to Facebook to promote her reiki business. “I didn’t really know much about Pinterest before,” said Digennaro, “but now I plan on using Pinterest to post photos and quotes from my favorite authors, holistic practitioners, physicians and quantum physicists who support my message.”

Some of Annie’s hot Pinterest tips & takeaways:

  • Don’t be selfish; pin from sources other than your own site
  • Re-pin, “favorite” and comment on other users’ pins
  • Always provide linkbacks and credit your sources
  • Use keywords to make your pins easy to find
  • Be nice!
  • Include item price in description
  • Link back to your e-commerce site so the consumer can make a purchase
  • Use pleasing graphics, good inspirational images – a “wow” effect makes a good Pinterest board for users to follow
  • Don’t be over-promotional. Concentrate on great products, inspirations, corporate and social responsibility.

 

Photos by Ramon at www.smalltimevideo.com

DE/NIM would like to thank @anniecolellahttp://www.gonewport.com/@41northhttp://www.41north.com

Please stay tuned for the next meeting of NIM in June!

NIM Events You Missed

New Media events you may have missed

April 26, 2012 – Pinterest for Business: All You Need to Know

Annie Colella of Discover Newport (the Convention and Visitors Bureau) shared how Pinterest can work for your business. Attendees learned how to get to get started with Pinterest and how to get the most out of the social media site. Highlights from Pinterest for Business are posted on the Newport Interactive Marketers blog.

March 29, 2012 – The film “Connected” at the Jane Pickens Theater

 

 

March 1, 2012  Optimize Online Marketing With Secrets of a Revenue Coach

Let’s take a look at our websites and social media from a proven sales perspective.

Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More

1/26/2012 Make Your Website Mobile Friendly

Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.

Check out the highlights from “Make Your Business Mobile Friendly.” Learn how to use mobile to engage with customers on Designated Editor’s blog.

 

Newport Interactive Marketers @ URI Social Media Social

Kevin Vine: Interactive Marketing Manager, Dunkin’ Brands, Inc.

Shawn Simmons: Director of Public Relations, StyleWeek

Suzanne McDonald: Chief Content Strategist, Designated Editor, NIM founder

11/29/2011

Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.

Discover what attendees learned from “Cross the Digital Divide” between digital natives (interns) and busy professionals on Designated Editor’s blog.

Create and Market Your Brand Story

Jamie Palmer

10/27/2011

Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.

Check out the key points from “Create and Market Your Brand Story.” Learn how to create a personal and effective brand story on Designated Editor’s blog.

Enhance your Brand with Google+ and Twitter

Discussion Panel

9/29/2011

Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.

Learn more about to enhance your brand using social media from “Google+ Twitter Q & A at Newport Interactive Marketers” located on Designated Editor’s blog.

Intertwining Social Media and Customer Service

Chuck Dennis

8/25/2011

Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.

Discover what attendees learned from “Social Media and Customer Service With Newport Interactive Marketers.”

Join NIM at the top of Newport Tweetup

7/21/2011

Keeping the social in NIM, attendees gathered high over Newport for free appetizers, drink specials, and nonstop networking.

Drive ROI from Google Analytics

Jay Murphy

6/23/2011

Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.

Find out more about what attendees learned from “Google Analytics with Jay Murphy at Newport Interactive Marketers.” Discover how to get the best results from your online efforts, on Designated Editor’s blog.

SEO Mythology and Tactics from SEO Book Community Manager Eric Covino

Eric Covino, http://www.creativesignals.com/

5/19/2011

NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.

Learn more about SEO from “SEO: What’s working? What’s relevant? A Newport Interactive Marketers session”, on Designated Editor’s blog.

Facebook Marketing Best Practices to Boost ROI

Tom Schuyler, Pandemic Labs’

4/27/2011

Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.

Find out more about what Newport Interactive Marketers learned from “Facebook Marketing: Best Practices to Boost ROI.” Discover how to increase your return on investment using Facebook on Designated Editor’s blog.

Learn and Leverage Video for your Brand Success with Newport Interactive Marketers

Patrick Hughes of Visual Post

3/29/2011

NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.

Check out the highlights from “Optimal Video on a Budget with Newport Interactive Marketers.” Learn how to incorporate cost-effective video marketing into your business on Designated Editors blog.

Mobile for Marketing with Newport Interactive Marketers

Tamara Gruber

1/20/2011

Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.

Discover more about what attendees learned at “Marketing with Mobile with Newport Interactive Marketers”, and grasp why mobile marketing matters on Designated Editor’s blog.

Social Media Secrets with Newport Interactive Marketers

Kathie Manchester from the Rhode Island Blood Center

Dana Duellman & My Perfect Space Entrepreneur, consultant, Realtor

Moderator: Nick Brown, Community Manager at Astonish Results,

10/21/2010

Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.

Learn how to enhance your success in social media from Designated Editor’s blog post, “Social Media Secret’s Out: A Recap and Tools with Newport Interactive Marketers.”

Search Engine Optimization Insights with Newport Interactive Marketers

Doug Wilson

9/30/2010

Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.

Social Media Answers With Newport Interactive Marketers

Patrick O’Malley

8/26/2010

NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.

Newport Interactive Marketers Networking

Stephen Melanson

7/29/2010

Stephen Melanson opened the attendees’ eyes to the importance of Verbal Branding. The seminar focused on concise messaging.

Check out highlights from “Social Media and Verbal Branding: Get Your Twit Together.” Learn how to build your social media foundations with verbal branding on Designated Editor’s blog.

Newport Interactive Marketers Networking

Highlights from OMMA Conferences

Jessan Dunn Otis

6/24/2010

Jessan Dunn Otis, a linchpin, recapped Seth Godin’s talk in Boston on June 17, 2010. The seminar also highlighted from the OMMA Conference.

Check out a key point from “OMMA Video Conference 2011 Highlights on Designated Editor’s blog.

Newport Interactive Marketers

Matthew Mamet

5/20/2010

Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.

Discover what NIM attendees learned from Designated Editor’s blog post, “Tips for Building Communities from Matthew Mamet of EditMe, presented at Our First Newport Interactive Marketers Event.”

Enhanced by Zemanta
Annie-Colello-pointing

Pinterest for Business

Pinterest brings more people to your website than YouTube, Google+ and LinkedIn combined. Learn how to tell your brand’s story!

Join Newport Interactive Marketers as Annie Colella of Discover Newport (the Convention and Visitors Bureau) shares how Pinterest can work for your business.

Highlights from Pinterest for Business via the Newport Interactive Marketers blog

Meet Annie Colella
Annie-Colello-pointing

Annie Colella is the Advertising and Marketing Manager at Discover Newport (the Convention & Visitors Bureau). Discover Newport is a private, nonprofit organization promoting the city of Newport and Newport & Bristol County: Barrington, Bristol, Jamestown, Little Compton, Middletown, Newport, Portsmouth, Tiverton & Warren.

The film “Connected” at the Jane Pickens Theater  – March 29, 2012

Director Tiffany Shlain shares her bittersweet relationship with technology and how it impacts modern life. Are we missing out on the bigger picture because we always need to be connected to the media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Jamie Palmer

Create and Market Your Brand Story

Jamie Palmer Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.

Meet Jamie Palmer

Jamie Palmer
Jamie Palmer spent her early years unofficially tutored in life and business by her father, Lee Palmer, SVP at Bank of America. Since those early learning days, Jamie earned her BS in Accounting and extended her learning at the Art Institute in Boston in Graphic Arts and Design.

After spring-boarding into her Web Development& Marketing Business, her business grew as she leveraged learning provided from University Business Consultants. She integrated story and dialogue with unique question techniques into her sales approach. Soon after, Jamie was awarded an agency agreement by University Business Consultants LLC. This is where she often lectures on the Storytelling Sales and Leadership Programs.

Jamie has recently spoken at the RIBAR Association to discuss “How Systematic Storying Can Help Lawyers Show Value in Sales Conversations.” Her other featured topics are: “Story as a Means of Understanding the Other,” and “How Rhetorical Can be Your Best Friend in Business Development.”

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Newport Interactive Marketing

Enhance your Brand with Google+ and Twitter

Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. The general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.

Learn more about to enhance your brand using social media from “Google+ Twitter Q & A at Newport Interactive Marketers” located on Designated Editor’s blog.

Meet Susan Kang Nam

Susan Kang Nam is a former recruiter and a new media marketer/principal/co-founder at Cebisu Research. Cebisu Research focuses on founder-centric small business enterprise worldwide. It and serves emerging technology brands that need connections, education, research strategies, marketing, and publicity. Susan holds a B.A. in Psychology from State University of New York at Binghamton. Additionally, she further pursued graduate education at University of Rhode Island (Clinical Psychology), Brown (Research) and Harvard University (Higher Administration/Education).

Newport Interactive Marketing

Facebook Marketing Best Practices to Boost ROI

Tom Schuyler, Pandemic Labs’ director of accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Learn and Leverage Video for your Brand Success with Newport Interactive Marketers

NIM hosted Patrick Hughes of Visual Post and Scott Quillin of New England Multimedia to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.

Meet the Presenters

Patrick Hughes is the Production Director at Visual Post.  Visual Post is a media production company, specializing in online and offline video campaigns. Additionally, Visual Post provides consulting in addition to hands-on training and development for businesses looking to add video marketing into their growth strategy.

Scott Quillin is the owner and technical/creative director of New England Multimedia. Which is a well-known hands-on Rhode Island firm specializing in combining websites with web video, social media, and blogging to spread your message to your target market on the Internet.  In business since 1999, New England Multimedia is the region’s go-to for small- to medium-sized businesses, entrepreneurs, non-profits. Basically, anyone who wants to drive qualified traffic to their website.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast library of past presentations and watch at your convenience.