Posts

JayMurphy

How Google Analytics Can Boost Your Business

Google Analytics has quickly become one of the most helpful tools for any business with an online presence. However, learning how to make it work for you can be tricky.

At this #NIMRI FREE event, you will learn about:

  • Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions.
  • Data Studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources.  A well-built dashboard shows how your website and online marketing are performing. This way your focus is on improving instead of pulling reports.
  • How to get more timely and relevant interactions to boost your online traffic as well as your business!

Meet Jay Murphy

JayMurphy

Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. Strategies include delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising. These are all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Additionally, Jay worked at Sapient Corporation as a director of program management. He led projects in a variety of industries including higher education, financial services, and energy. As for his education, he holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. Also, he was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website,  Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch from your device at your convenience.

danshure

Boost Your SEO: How to Create & Organize Content

Dan Shure, the owner of EvolvingSEO, gave insightful tips on how to brainstorm, create, and organize web content at Salvation Cafe. Dan offered his top tactics for gaining search engine visibility for his clients, including:

  • Keyword research
  • SEO tools
  • Content creation
  • Content marketing
  • Analytics

Meet Dan Shure

danshure
Dan Shure owns Evolving SEO, a boutique web marketing company in Worcester, MA. Dan is also an Associate at Moz (formally SEOmoz), the foremost SEO educator for businesses.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

JayMurphy

Analyzing Analytics, with Google!

#NIMR hosted CEO and Managing Director Jay Murphy of Trionia, Inc to learn how Google Analytics works.

Through the instruction provided by Murphy and NIM, the audience learned how to:

  • Add and use Google Analytics
  • Interpret results from Google Analytics
  • Make solid business decisions from the data

Attendees were asked to think of questions prior to the event about Google Analytics. Also, how to attract more traffic to their business. Murphy’s expertise extends from social media strategy and search engine optimization to website development and analytics.

Meet Jay Murphy

JayMurphy
Jay works with large and mid-sized organizations to successfully convert business imperatives to effective online marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising all optimized with measurable results.  Additionally, he is the founder of Trionia, Inc., and has worked with GE, Raytheon and Janus Mutual Funds. He previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including financial services, energy, and higher education. Also, Jay holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University.  He received a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Francisco Samuel helps business owners become aware of the inexpensive web services available to them.

Know Before Paying for Web Services

In February, internet expert Francisco Samuel explained to NIM what we’re doing right, wrong, and what we could be doing better. We learned how to avoid being overcharged on development, domains, and hosting. We also found out the secrets to search engine optimization with quick tips on how to enhance your website without getting cheated out of your money.

Audiences learned all about:

  • Internet Consultants (Who is good? What is a good price?)
  • Mobile sites (my website on the iPhone, iPad, & other mobile devices )
  • SEO (search engine optimizations)
  • Domains & Hosting (Must I pay?)
  • Analytics (How to track your traffic)
  • Launch, Maintain, Blog, & Repeat (Ways to keep the flow of your site)

Francisco Samuel was a great guide to being web smart! #NIMRI better understand what services you should get for the price you pay and how to avoid spending $$$ for web services. This NIM talk was empowering and taught audiences to make better decisions for the future of their businesses.

Meet Francisco Samuel

Francisco Samuel helps business owners become aware of the inexpensive web services available to them.
BS Computer Science 1987 from UMass Dartmouth (SMU)

10+ years in software development and project management

5+ years in internet development & dot com

3+ years teaching CS and soft skills at ITT Tech

Started Abacus Software in 1995

Hobbies: golf, cycling, photography

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Facebook Marketing Best Practices to Boost ROI

Tom Schuyler, Pandemic Labs’ director of accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.