Posts

TonyGuarnaccia

Learn from Your Competition and GET AHEAD

On April 7, Big Fish Results founder Tony Guarnaccia shared agency-level marketing strategy, tools, and techniques.  Guarnaccia discussed how to develop your edge by discovering which strategies work for your competitors.

TonyGuarnaccia

He also shared the tactics Big Fish utilizes to help its clients spy on their competitors including:

  • Audience – competitor size and market share, site referral mix
  • Reach – traffic sources, paid vs. organic reach, seasonality and traffic trends
  • SEO – organic rankings, backlink analysis, fast-moving and trending search terms
  • Search Advertising – targeted keywords, share of search engine traffic
  • Digital Advertising  – advertising spend, ad copy and banner ad designs
  • Social Media – shares, likes, fans, followers, reach and engagement

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

2nd Annual Social Media Social: Through the Eyes of the Professional

Newport Interactive Marketers attended the University of Rhode Island Public Relations Society’s 2nd Annual Social Media Social. The event began with a panel of professionals, who discussed the topic in the agency setting–how to manage campaigns, how to build a strategy for paying clients, and how to track ROI–followed by networking.

Panelists:

Moderator: Adam David Roth, Assistant Professor in Communication Studies at URI

Sponsored by the Harrington School of Communications and Media and the URI Communication Studies Department

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

DonnaMac

How Much Should a Website Really Cost?

Donna Mac of DMacVoice & Media shared her expert advice on how you can you bring your website alive AND help boost SEO by turning boring text into exciting audio/visual content.

At this NIM event, audiences learned how to create their own professional production with a few simple tools and techniques that will bring your market alive with exciting new content.

Audiences received advice on how to obtain a more interactive and appealing selling point through subjects like the following:

  • Importance of multimedia, such as video and podcasts
  • Responsive design and material
  • Understanding the audience
  • Authentic delivery & what to include
  • Do it yourself production overview
  • Implementing production and your final product

Meet Donna Mac
DonnaMac

Donna Mac is a pioneering female broadcaster with live, on-air experience as a news producer, editor, and radio personality. She’s led countless events as a keynote speaker and facilitator. She’s owned DMacVoice & Media since 2003, giving her clients the ability to create high-quality multimedia products that promote businesses and educate audiences. Also, she coaches executives on improving their presentation skills. This way, their messages are concise and compelling, delivered live or virtually

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.