Newport Interactive Marketing

Enhance your Brand with Google+ and Twitter

Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. The general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.

Learn more about to enhance your brand using social media from “Google+ Twitter Q & A at Newport Interactive Marketers” located on Designated Editor’s blog.

Meet Susan Kang Nam

Susan Kang Nam is a former recruiter and a new media marketer/principal/co-founder at Cebisu Research. Cebisu Research focuses on founder-centric small business enterprise worldwide. It and serves emerging technology brands that need connections, education, research strategies, marketing, and publicity. Susan holds a B.A. in Psychology from State University of New York at Binghamton. Additionally, she further pursued graduate education at University of Rhode Island (Clinical Psychology), Brown (Research) and Harvard University (Higher Administration/Education).

Chuck Dennis

Intertwining Social Media and Customer Service

Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Also, tips for detecting and re-directing what could become a PR debacle.

Meet Chuck Dennis

Chuck Dennis

A Customer Service champion, Chuck Dennis is Vice President and Senior Consultant for Knowledgence Associates of Cambridge, MA.  His consulting practice includes Customer Service strategy and delivery programs. They also include the creation and delivery of customer-focused communications, such as email and social media campaigns.

Chuck’s key strength is his relationships with customers, and his background leading the internal teams that serve them. He stresses active listening, swift action, and sincere follow-up as a method of maintaining customer loyalty. He specializes in the careful handling of “Angry Customers,” teaching businesses to manage that anger and to embrace the business improvements that is made by acknowledging and repairing those problematic issues.

Prior to joining Knowledgence Associates, Chuck held Customer Service management positions with CompuMark and Thomson & Thomson (both member companies of Thomson Reuters) as well as Northern Light Technology.

Chuck serves on the board of directors of SOCAP – New England, and is a member of the Boston chapter of SMEI. He has served on the Customer Advisory Board for Constant Contact Inc. Additionally, he was a member of the Planning Committee of the Boston Cell of Fast Company magazine’s Company of Friends network.

JayMurphy

Drive ROI from Google Analytics

Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.

Find out more about what attendees learned from “Google Analytics with Jay Murphy at Newport Interactive Marketers.” Discover how to get the best results from your online efforts, on Designated Editor’s blog.

Meet Jay Murphy
JayMurphy

Teaches at Boston University’s CDIA (classes cost $200). Has been using Google Analytics since beta in 2004. Holds a Google Analytics Individual Qualification certificate. Presents Google Analytics to audiences of more than 400 people. Founded Trionia: all-inclusive online marketing for mid-sized to Fortune 100 businesses,  web development, Search Marketing, SEO, and analytics.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

SEO Mythology and Tactics from SEO Book Community Manager Eric Covino

NIM was thrilled to have Eric Covino, of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.

About Eric Covino

Eric Covino

Eric started his web career in 2003 as a freelance designer and PHP developer. Since then, Eric’s company Creative Signals has evolved to provide search engine marketing and consulting for all types of businesses, from large B2B companies to small-town mom-and-pop shops.

Currently, Eric manages a handful of clients, runs his own websites. Also, he is the community manager at SeoBook.com, where he blogs as “vanillacoke.” Eric lives in Connecticut with his wife and daughter.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

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Newport Interactive Marketing

Facebook Marketing Best Practices to Boost ROI

Tom Schuyler, Pandemic Labs’ director of accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Learn and Leverage Video for your Brand Success with Newport Interactive Marketers

NIM hosted Patrick Hughes of Visual Post and Scott Quillin of New England Multimedia to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.

Meet the Presenters

Patrick Hughes is the Production Director at Visual Post.  Visual Post is a media production company, specializing in online and offline video campaigns. Additionally, Visual Post provides consulting in addition to hands-on training and development for businesses looking to add video marketing into their growth strategy.

Scott Quillin is the owner and technical/creative director of New England Multimedia. Which is a well-known hands-on Rhode Island firm specializing in combining websites with web video, social media, and blogging to spread your message to your target market on the Internet.  In business since 1999, New England Multimedia is the region’s go-to for small- to medium-sized businesses, entrepreneurs, non-profits. Basically, anyone who wants to drive qualified traffic to their website.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast library of past presentations and watch at your convenience.

Tamara-Gruber

Mobile for Marketing with Newport Interactive Marketers

Tamara Gruber, founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites. Also, she discussed how they could optimize their businesses.

Meet Tamara Gruber
Tamara-Gruber
Tamara Gruber is the founder of Red Giant Consulting and provides strategic marketing and communications services to tech and mobile startups.  She has spent more than 13 years in mobile as a consultant. Additionally, she was the VP of Marketing for Crisp Media and Scan Mobile, and Director of Marketing for Broadbeam Corp.  Last year, she had the honor of being named one of the Top 50 Women in Mobile Content by Mobile Entertainment and the Women to Watch in 2010 by Mobile Marketer. She is @tgruber on Twitter, and you can also find her at Providence Geeks or organizing events for MobileMondays Boston.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Social Media Secrets with Newport Interactive Marketers

Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.

Meet the Panel

Kathie Manchester from the Rhode Island Blood Center “I believe social media offers a positive way to talk with our donors without being intrusive. Having been in the industry long enough to see many forms of communications come and go, I am passionate about all forms of social media as a way to build long-term relationships.”

Dana Duellman & My Perfect Space Entrepreneur, consultant, Realtor “The key to having your business active in social media is to engage your fans: show them you love what you do, you are passionate about it, and rewarded every day by your experiences.  My goal with my business page – and the pages of the businesses I manage – is to put forth uplifting, pertinent information that really allows our clients to relate and benefit from our relationships.”

Moderator: Nick Brown, Community Manager at Astonish Results, a student of social media for nearly 10 years at a high-tech PR agency and at a digital marketing company focused on insurance agencies, Nick has taught social media and community-building in college classrooms and at trade show seminars. Nick brings a keen understanding of the tools, best practices, and skills necessary for successful social networking.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Search Engine Optimization Insights with Newport Interactive Marketers

Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Newport Interactive Marketing

Social Media Answers with Newport Interactive Marketers

NIM hosted internationally known social media expert Patrick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube and Google. Attendees gained insights to use social media to effectively boost their businesses.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.