Newport Interactive Marketing

100% Networking- The Ever-Popular Annual NIM Event

Don’t miss the most popular NIM of the year!! Joining in once again is Newport County Chamber Connections — the folks with the awesome door prizes, AMP-RI, PRSA, & more!

AMP-RI, founded in 2009, stands for advertising, marketing, and PR. The monthly meetings that are held, vary from highlighting expert speakers, to members of AMP-RI to sharing their thoughts and create concepts with the help of one another.

The Newport County Chamber of Commerce is a nonprofit organization. It encompasses over 1,100 member companies, and more than 50,000 workers throughout the surrounding Rhode Island areas. It is known as one of the largest business advocacy organizations. This nonprofit is designed to enhance the business, civic and economic vitality of Newport County and greater Rhode Island.

PRSA stands for Public Relations Society of America. The society is committed to helping its membership stay ahead of industry trends. This includes thought, leadership, career-enhancing initiatives, and providing networking opportunities for their members.

Whether you’re a start-up company or the oldest nonprofit in the area, meeting new people can be key. You may find that one person who can build a partnership with your brand, offer essential marketing intel, or connect you to the biggest name in your field.

Come on out for a fun night with NIM! Meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Remember, become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

darwinliu-284x300

Flash Talks Over Newport Harbor: Maximizing Reviews, Podcast Guesting, Woo-ing Influencers

  • Wondering how you can engage influencers?
  • Which big brand social media insights can you adapt?
  • Considering becoming a guest on a podcast?
  • How can you gain and maximize online reviews of your brand?

Eliciting & maximizing online reviews

You’ll learn about:

  • How to get reviews for Yelp, Google, Facebook, and more
  • Top tips to create a review-gen process
  • Templates, best practices, tricks, etc.
  • How to respond to negative reviews
  • How to populate your reviews

Be empowered to maximize your reviews with the right tools, strategies, and a checklist of to-dos.

Meet Darwin Liu!

 

Darwin Liu is a 10-year digital marketing veteran and an avid website investor.  He doesn’t know all the right marketing answers but he’s definitely made enough wrong ones to know what not to do.

Darwin the owner of  xagency.com, an invite-only e-commerce agency, the go-to marketing guy for 30+ small businesses and the founder of Smallbusinessmarketing.com, which is coming soon!

Woo-ing Influencers, Marriott Style

NIM members include some serious social media pros & we’re thrilled to have Marriott International’s very rare social media coordinator sharing her insights, including

  • How Marriott uses social media to create touchpoints throughout the purchasing process
  • Opportunities to find & engage influencers
  • How to evaluate various social channels to promote your brand — Alexa manages 23 channels!
  • Ways to maximize your events with social media

Meet Alexa Furtado!

 

Strategizing & fulfilling demand for 23 social media and customer review channels, Alexa Furtado is the Social Media Coordinator for the Newport Marriott hotel, three restaurants, and a spa and fitness center. A longtime NIM member, Alexa is one of Marriott Americas division’s few social media coordinators, created after the Newport Marriott’s $40 million renovations began in 2014. Alexa previously worked in nonprofit marketing, public relations, and event management.

Becoming an expert guest, podcast-style

According to Pew Research, 21% of Americans over age 12 have listened to a podcast in the past month. With more than 60,000 podcasts to choose from, including a podcast specifically for pizzerias, the opportunity is ripe. Another fab NIM asset, Jessica will share her flash insights, including

  • Why being a guest expert on podcasts is a great way to build your brand
  • Tips on how to get started and be an ideal podcast guest
  • How to position yourself as an asset to the podcast hosts

Meet Jessica Rhodes!

 

Jessica Rhodes is the founder & CEO of Interview Connections,  the leading guest-booking agency for podcasters and guest experts.  Jessica is has been a speaker at Podcast Movement, Podfest.us, and Dream Business Academy.

Come on out for a fun night with NIM: meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

danshure

Learn 7 Steps to SEO Sucess in 2017 (and Beyond)

Feeling behind on the latest SEO ranking factors? Overwhelmed by all the SEO news, algorithm changes, or blog posts claiming the ‘newest strategies?’

This session will cut through all the noise and get right to the top seven things you need to focus on for SEO success.

Become a #NIMRI $upporting Member to watch Dan’s full presentation

If you are already a $upporting Member, sign in below to view!

 

Sign in below to watch the expert talk!

You’ll learn about:

  • The biggest myths to ignore in SEO today.
  • How SEO fits into your overall digital marketing plan.
  • The most critical technical issues to focus on (how to find and fix them).
  • How to find ‘keyword gaps’ for huge marketing opportunities (one client of Shure’s is getting 2,000+ high-quality visits a month from one piece of content, with no link building.)
  • The hugely important metric of SEO success no one is talking about (and how to leverage it).
  • How to really measure and attribute SEO success in Google Analytics (including whether your content is ‘working’).
  • The top three factors for local SEO success.

You’ll leave feeling more empowered and inspired to make immediate changes to your website for SEO success. We’ll provide you with the right tools, strategies, and checklist of to-dos to make that happen in 2017 and beyond!

Meet our expert speaker, Dan Shure!

danshure

Dan Shure is the owner of Evolving SEO and host of Experts On The Wire Podcast.

At Evolving SEO, he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversation XL Institute.

As a podcast host, Dan has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz), Jon Mueller (Google), and Pamela Wilson (Copy Blogger). ‘Experts’ is known for in-depth research, digging deep into uncommon questions, and generating compelling discussions.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Become a #NIMRI $upporting Member to watch Dan’s full presentation

If you are already a $upporting Member, sign in below to view!

 

The following content is accessible for members only, please sign in.

 

eric-enge

Gain Google Traffic Now & In The Future

How Machine Learning Will Transform Search & Create New Opportunities

Gain Google traffic right now with the right types of quality content and be prepared for the coming changes.

Machine learning is an advanced computer programming methodology that is being used by major companies such as Google and Facebook to improve the quality of their products. This means that how SEO works is evolving in significant ways. This creates new threats to your SEO traffic, but it also creates new opportunities as well, ones that you can take advantage of immediately. In this session, we’ll show you how to adapt and prepare, and better still, take advantage of the coming changes.

You will learn

  1. What machine learning is and why Google and other search engines are using it.
  2. The ways content quality is evaluated by Google, and how to create better content on your site.
  3. How the value of links will evolve, and how to adapt your marketing strategy to benefit.
  4. How SEO must adapt and change in the era of machine learning and search.

Meet our expert speaker, Eric Enge!
eric-enge
Eric Enge returns for his third NIM talk! An internationally sought-after speaker, you’d normally spend thousands to hear his insights.

Eric was the 2016 US Search Awards Search Personality of the Year, and 2016 Landys Search Marketer of the Year. Also, he publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere.

He is the co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Additionally, Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

businessman in his office

Drive More Leads and Sales: What Works & What Doesn’t

Crucial update on sales strategies, tactics, media and technology

It seems that every day you hear about another new or improved sales marketing tactic, media, or technology you need to know about. It feels like there is too much to do, too little time and too few resources to get everything done. You won’t want to miss this opportunity to tune-up and perhaps trim down your marketing.

At this FREE NIM event, you’ll learn:

  • The latest and proven strategies, tactics, media or technologies you should put to work to get the highest ROI from your marketing for leads and sales;
  • How to generate more leads and sales in the most efficient and cost-effective ways;
  • About tools and technology that will help you get the job done right;
  • Which outdated tactics some marketers are still using, but are simply a waste of money and time.

Meet our expert speaker, M.H. McIntosh!
businessman in his office
President of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, M.H. Also, (Mac) McIntosh is founding partner of B2B demand-generation agency AcquireB2B, which supports clients’ product and service sales to companies, institutions, professionals or government agencies, generating more leads and closing more sales using the latest strategies tactics, technology, and media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Kristin Zhivago talks to NIM members regarding what they can do to increase their revenue and market confidently.

Harness 8 Principles of the Digital Revolution

If you’ve been testing one tactic after another, with increasingly disappointing results, it’s time to take a step back. Assess the situation & then you can move in a more productive direction. In this session, Kristin Zhivago will share the 8 digital revolution operating principles that the market leaders are using. During this talk, she will cover:

  • Tools that give you deep insight into your customers, competitors, and position in the “eyes” of Google. This way you can understand where you actually stand and what you need to do.
  • How to find and capitalize on the rivers of revenue that are already flowing.
  • How to market confidently – and do what the leaders are doing – in the midst of the Digital Revolution.

Meet our expert speaker, Kristin Zhivago!https://lh3.googleusercontent.com/DWD50WDZAIXaeWLyH6xmX-TB_AaMpXc1pVNIGk4eAk97smrrnsDcNTW9bzpFQS1OHMeoaD-93zXz-4DhuxhCjXjjZYtakKAgJo9g0UWpxuPQ0OmFspAR_lVsrKBfxjT7IEZ1FrNw

Kristin Zhivago is the president and co-founder of Cloud Potential, a digital revenue growth company, and Cloud Wise Academy, a digital work skills training school. She has been practicing and teaching marketing technology for years. Also, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 marketing books by Forbes in 2015. Kristin is an expert on the customer’s buying process and speaks worldwide on the subject of marketing and management in the digital age.

Check out Kristin’s powerpoint from the event below and click on her headshot to listen to her presentation!

 

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

matt-medeiros

Podcasters Share Their Success Secrets

Podcasting has become a strong platform to communicate your message and expertise to a wider audience. Whether you are considering starting a podcast or thinking of ways to improve one, or interested in being a guest, get your fill of tips from the experts!

After networking with fun & friendly professionals, hear from an expert panel of experienced podcasters. They’ll discuss why podcasting is key to their success & how you can get in the action. Whether you’re starting one or looking to expand your reach as a guest, you’ll want to hear these insights including:

  • Getting your podcast started
  • How to engage with your podcast’s audience
  • How to perfect the content of your podcast
  • Ways to record and post your podcast
  • What would make a good show
  • How to build your podcast audience & your brand

Meet the Expert Podcasters Panel

John Picozzi

john-picozziJohn Picozzi is an original host of the podcast Talking Drupal, which is recorded bi-weekly via Google Hangouts and has produced 135 episodes since its premiere in 2013. Also, He is an avid listener of the podcasts This Week in Tech and The Big Web Show. John enjoys using the podcast medium to share and explore his deep knowledge of web engineering and computer science. Additionally, John is a Senior Drupal Architect at Oomph, a Providence digital design and development agency. He has worked on projects for Marriott International, Blue Cross Blue Shield, and Leica Geosystems. A frequent NIM contributor from the audience or the stage, John is also an adjunct professor at Johnson & Wales University and a co-organizer of the Drupal Providence Meetup.

Matt Medeiros

matt-medeirosMatt Medeiros is the co-founder of Slocum Studio, the host of the Matt Report WordPress podcast, and the podcast trainer at www.podcaster.how. He has produced more than 200 audio podcasts and around 400 videos in the span of five years. Also, Matt has also presented at several NIM events since its founding in 2009.

Helena Harris

helena-harrisHelena Harris is a veteran podcaster (and avid equestrian). She co-founded the Horse Radio Network in 1998 with one show and just 12 listeners. Today, HRN logs more than 10 million episode downloads each year, with subscribers in 42 countries. Additionally, Helena has hosted and produced four shows on HRN, as well as her new, independent podcast, That Newport Show, a lifestyle podcast about love, life, and adventure in Newport, Rhode Island.

That Newport Show launched in March of 2016 and is produced under the umbrella of Helena’s marketing firm, Sparkle and Boom, which provides outsourced expertise in marketing and communications. Prior to her freelance career, Helena served as a product marketing manager in the tech industry for companies like Sybase/SAP, Thomson Financial, and EBSCO Publishing. She left corporate life behind after becoming a mother. She found that working independently was a great fit for her creative spirit. Trading high rises for hay lofts, she now runs Sparkle and Boom from an office in Little Compton that looks an awful lot like a barn.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

JayMurphy

How Google Analytics Can Boost Your Business

Google Analytics has quickly become one of the most helpful tools for any business with an online presence. However, learning how to make it work for you can be tricky.

At this #NIMRI FREE event, you will learn about:

  • Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions.
  • Data Studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources.  A well-built dashboard shows how your website and online marketing are performing. This way your focus is on improving instead of pulling reports.
  • How to get more timely and relevant interactions to boost your online traffic as well as your business!

Meet Jay Murphy

JayMurphy

Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. Strategies include delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising. These are all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Additionally, Jay worked at Sapient Corporation as a director of program management. He led projects in a variety of industries including higher education, financial services, and energy. As for his education, he holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. Also, he was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website,  Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch from your device at your convenience.

Ted-Ives

Strategize Your Content for Maximum SEO and Social ROI

Trying to get to the top of Google? Seeking social media followers? Don’t miss this crucial #NIMRI talk, not just about SEO/social but HOW to maximize your marketing.

Keywords are out, long-form, expertise-showcasing content is in, not to mention infographics, images, and more.

“It’s all about repurposing creatively and squeezing all the value you can out of limited efforts – and – budgets.” – Ted Ives

Once again, a fellow #NIMRI member is graciously sharing insights THAT WORK – insights that folks paid $THOUSANDS$ to hear at the SMX conference.

Hear and ask:

  • Why content is vital for marketing online and off
  • How to market across multiple channels
  • Top ways to be more effective and efficient.

Whether you’re a writer, photographer, marketer, or a “technophobe,” this non-techie talk will spark ideas and help get content flowing.

Ted-IvesMeet Ted Ives!

Ted Ives has deep experience at technology companies ranging through every layer of the information technology stack (including Apple, Microsoft, APC, and National Semiconductor), previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations.

Ted writes for his blog and also SearchEngineLand on a variety of online marketing topics with a special emphasis on Paid Search and SEO.

Connect with Ted on Twitter!

Missed this great talk? Learn more about video & visuals  and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Eric Covino, CEO at boutique digital marketing, brings his experience to help others understand the advantages of Facebook advertising.

Facebook Advertising Secrets: From Start to Success

Advertising on Facebook is crucial and affordable for even the smallest of brands. Why?

  1. Extreme targeting lets you narrow down to only the folks who are most likely to buy: think parents of tweens in 25 miles of you with incomes of $100K or more with an interest in sailing.
  2. Your regular (organic) posts are simply a waste of time.
  3. The average cost of a Facebook ad click is $.64 while Google AdWords costs $1-$2 per click on average.
  4. Even if you have NO budget at all, you can use Facebook’s ad platform for audience research.

So don’t miss out on Eric Covino’s in-depth know-how. Whether you’re new to Facebook ads or looking to improve your game, you won’t want to miss this Newport Interactive Marketers exclusive.

This in-depth talk is designed to break down Facebook ads to its most fundamental level to help maximize your use of the platform and ensure your success:

  • Targeting mistakes to avoid
  • How to get started with tracking leads and conversions
  • Split testing pitfalls
  • Much more!

Whether you already have a Facebook page and are looking to enhance it, or you’re completely new to Facebook, Eric Covino is sure to have the answers to your questions!

Meet Eric Covino

Eric Covino, CEO at boutique digital marketing, brings his experience to help others understand the advantages of Facebook advertising.
Entrepreneur and CEO at boutique digital marketing agency Creative Signals, Eric brings nearly a decade of digital marketing experience, working with some of the biggest names in travel, education, and e-commerce. When Eric isn’t working on super-secret internal projects, he enjoys spending time with his family.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.