Suzi Nance talking with NIM members on the ways that you can balance your personal and professional life.

Perfecting the Balancing Act: Insights on Professional & Personal Organization

Interested in starting up a new business, while still managing your other profession? Looking to gain insights into any and all aspects of organization? For many, the idea of balancing two professions at once can be daunting. However, if done right, it can be achievable and even rewarding.

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Break through this misconceived idea that juggling two professions simultaneously is unattainable. Learn the practical tools and strategies to make starting a new business doable and very rewarding from international speaker, Suzi Nance. At this FREE Newport Interactive Marketers event you’ll:

  • Create a mission statement for both professions
  • Discover cross-pollination
  • Identify scheduling opportunities
  • Implement a new action plan

Whether you’re interested in starting a new business while keeping your current job or just looking to gain insights on balancing any and all aspects of your life: Get inspired at this FREE talk.

Meet Suzi Nance

Suzi Conklin Nance is both a Certified Hypnotherapist and a Certified Hypnosis Instructor with the National Guild of Hypnotists. Also, she is a life coach and motivational/inspirational speaker. Founder of Newport Center for Hypnotherapy, Suzi is also the second-generation President of Capitol Realty Company, a leading real estate firm in Newport RI. Here for over 50 years, her team of 6 have enjoyed the success that comes with a reputation of exceptional client service. Suzi’s broad and rich knowledge and experience allow her the credentials to speak authentically on a variety of topics. These include topics relevant to business, non-profits, student, and personal empowerment. Her passion, humor, energy, and conviction allow her the ability to transform audiences. Suzi empowers attendees with the tools to be agents of change…in their lives, their businesses, and the world!

 

 

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MarkCollinsPicture

Turn Your Web Traffic Into Foot Traffic: Help Google Help Your Business

Fact for small- to mid-sized business: Up to 30% of visitors to your website find you from Googling aka unpaid or ORGANIC search

Don’t leave your 30% to the competition! Learn from a local expert on how to get local businesses found on Google at this FREE #NIMRI event. Learn:

  1. Your next steps to make your business easier to find on Google, Yelp, Bing, TripAdvisor & more.
  2. How Local Search Engine Optimization (SEO aka getting found online) differs from national or global SEO.
  3. How you can tell if you (or someone you’ve hired) is helping or hurting your business
  4. Which data points matter and add up to real revenue.
  5. Which free online tools can help edge out competitors.

Learn the exact steps you need to be on Google’s Page 1

Meet Mark Collins
MarkCollinsPicture

Owner of OnWebLocal.com, Mark Collins, assists clients to define their product or service niche as it relates to serving a specific customer need in the marketplace. Additionally, he develops website, blog, video, and social media content with a convincing call to action. Also, Mark works with web designers and agencies to get client(s) website to generate sufficient traffic. This can be achieved by attaining organic page one Google Local search rank. He has an experienced track record of success for getting increased traffic to small- medium-sized business websites. Hence, what makes him the ideal speaker for this presentation.

Connect with Mark on Twitter!

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Scott Indermaur discusses the best practices for using photography to your advantage in a tech-savvy world.

Get Seen! Videos & Visuals: Pro’s tips at your fingertips

Looking to amp your Instagram? How else can you capture your brand visually? How do you use those images to boost your brand online & beyond?

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Get straightforward answers to these & more from professional photographer and video specialist Scott Indermaur — plus tips & tricks you need be relevant in a world where:

  • People remember 80% of what they see vs. 20% of what they read & 10% of what they hear.
  • Instagram engagement is 10x Facebook. 71% of brands are expected to be on Instagram in 2018.
  • By 2019, video content will comprise 80% of global Internet consumption.

With visuals to show you how you’ll learn

  • How to frame your images and video for mobile consumption
  • Which digital &  social media channels and tools to use to save time
  • Tips & tricks to be motivated and keep your brand relevant
  • Strategies & processes to keep the images flowing

Whether you’re a photographer wanting to sharpen your digital edge or a thrifty entrepreneur with no budget, or simply looking to expand your personal skillset: Don’t miss this FREE talk.

Stay relevant in this ever-visual world we aim to succeed in with NIM.

To kickoff 2018 and heading into NIM’s 10th year, we welcome back professional photographer and video specialist Scott Indermaur for his 3x time speaking at NIM.

Meet Scott Indermaur

With 20+ years of photography and video experience, Scott Indermaur has built his career sharing stories through visuals. His gift lies in discovering the familiar in the exotic and the remarkable in the ordinary. Also, he is the backbone and member of the Indermaur Media team, serving clients like BCBS of Rhode Island, Black & Decker, Ryder, Land Rover and IBM,  plus titans of the financial industry. Returning to his photojournalism roots from his early days, Scott remains very involved in creating multimedia stories.

Fly over the common bumps in the photography business, whether you’re an events/wedding specialist, commercial, corporate, or a veteran photographer. Stop struggling and enjoy your business and your craft with time-tested and proven wisdom from a 25-year photography veteran who’s living the life he loves. It’s free to call. https://www.visualcreativecoach.com/20-min-intro-form

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Christine Casper helps organizations to find their core values to reach their goals.

Emotional Intelligence’s Secret Success Strategies

Managing your emotions can become your greatest source of energy, motivation, connection, and influence.

  • Do you want to increase your effectiveness under pressure?
  • Enhance your creativity?
  • Or maximize human capital?

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Now, more than ever, leaders, organizations, “marketers” and individuals need an understanding and application of Emotional Intelligence (EI). To succeed in today’s chaotic and changing world, you have to understand yourself and how you interact with others.

Organizations that focus on Emotional Intelligence skills nurture people, engage their minds and hearts, and attain and sustain a path of excellence, and profitability for all stakeholders. Only then will organizations be able to truly align their core values with culture to achieve strategic results.

Seizing the Power of Your Emotional Intelligence will enable you to:

  • Make wise decisions
  • Influence others
  • Transform the work environment
  • Achieve your personal and professional goals
  • Enhance interpersonal skills
  • Manage conflict

Meet our Emotional Intelligence Expert, Christine Mockler Casper!

Christine Casper received her MBA from Northeastern University and a Certification in Emotional Intelligence. Author of the award-winning book, From Now on With Passion — A Guide to Emotional Intelligence, her most recent book is Breaking Corporate Silence — How High-Influence Leaders Create Cultures of Voice.

Christine is the founder of Communication, Motivation & Management, and is a Keynote, Executive Coach, and Trainer. In the past, she has held an executive position supporting the Sales Force at Honeywell. She currently works with executives, leaders, and individual contributors to challenge, inspire, and develop their professional and personal performance to maximize business results. Her firm has provided consulting, coaching, design, and training programs for more than 450 leading corporations and 500,000 individuals.

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Founder Suzanne McDonald Wins Top 10 Groundbreakers Award

Newport Interactive Marketers founder Suzanne McDonald is recognized for her professional work in digital marketing by Newport Life Magazine

Suzanne McDonald was one of the Newport County residents who won the magazine’s Top 10 Groundbreakers award.

The Groundbreakers award is given to individuals in Newport County, Rhode Island who have made a positive impact in their field. The categories for Groundbreakers are Community Leader, Educator, Professional, and Volunteer and the awards are nomination-based.

Suzanne earned the Groundbreakers award for the professional category.

NewportLifeMag_Top10Groundbreakers_2017

Below is an excerpt of Suzanne’s nomination submitted by Betty Ann Czech of Newport Tourist Products, LLC:

Q: Why do you feel this person should be recognized as one of Newport Life Magazine’s Top 10 Groundbreakers? Please provide as much information and details as possible as it will help us determine our award winners.

A: Suzanne McDonald broke new ground by founding and continuing to grow the only area organization focused on educating professionals, at no cost, about the newest digital marketing tools and techniques to increase their business and, thereby, provide businesses needing marketing with a better informed, skilled cadre of digital marketers and improve the local economy. It’s especially helpful for small businesses that do not have funds to employ an in-house or contract digital marketer.

Suzanne’s concept is to bring together professionals, who want to know about groundbreaking multi-media marketing, in the low-key, pitch-free, friendly environment of Newport restaurants. Meetings start with one hour of networking over hors d’oeuvres that the restaurant provides. The next hour+ features one or several speakers, followed by Q&A.  Speakers share expertise in such topics as social media marketing, search engine optimization (SEO), podcasting, maximizing multimedia use, reasonable cost for website development, and achieving high return on investment (ROI) from marketing efforts.

“Open Mic Tip Nights” invited attendees to share their favorite digital marketing advice. At the innovative “Flash Talks,” a panel shared 5-10-minute tips and news to improve businesses and the community.  Attendees have also been informed about URI’s Business Engagement Center, and a networking event partnered with the Newport County Chamber of Commerce, the Public Relations Society of America, and the RI chapter of Advertising, Marketing and Public Relations.

Suzanne, who also founded and owns two marketing companies, Designated Editor and Angles & Insights, puts her skills to good use by having developed the NIM website that promotes meetings and describes all past NIM programs. Also, a mass email system alerts potential attendees to meetings and provides an online reservation form. Suzanne’s marketing savvy also results in program titles like “Facebook Advertising Secrets,” “Harness 8 Principles of the Digital Revolution,” and “Drive More Leads and Sales: What Works & Doesn’t.”

A testament to NIM’s value is that average attendance has grown from about 8 in mid-2010 to dozens by the end of the 2010 with a record of more than to 120+. Throughout this success, Suzanne is the same modest, warm-hearted leader whom I first met at a NIM meeting in 2010.

NIMRI July networking Hotel Viking

Suzanne at Newport Interactive Marketers’ annual summer networking event at Hotel Viking in Newport, RI

Q: How do you know, or know about, this individual?

A: I know Suzanne from attending NIM meetings. For me, NIM is Continuing Ed! NIM programs launched me into the high-tech world of Google Analytics, search engine optimization, social media and other “today” topics. This is helpful for growing my Newport Tourist Products business, which publishes a Newport tourist map and provides tour guides for motor coach and private tours. Industry professionals like Google AdWords experts, web developers, and graphic designers freely share proprietary information – whether speaking or contributing during Q&A – in the spirit of strengthening the NIM community overall. Many attendees have grown their businesses via strategic partnerships and collaborating to better serve clients on the island and internationally.

Suzanne finds expert speakers, many of whom speak at major industry events internationally (costing thousands to attend), to present at NIM for free, curating their expertise to best meet the needs of small businesses in Newport and beyond. Speakers include #InstagramExpert Sue B. Zimmerman, SEO expert author of “The Art of SEO” Eric Enge, AdWords expert Ted Ives, and many more.

She also engages many local experts to speak, luring them into the local community to share best practices that their Fortune 1000 companies have discovered. Also, Suzanne shares insights gained from the half-dozen professional conferences she attends each year.

As NIM approaches its 10th year, Suzanne continually seeks to support businesses, nonprofits and solopreneurs and is planning a major education event to help professionals become or stay informed about new marketing developments.

Q: What awards has this person won, if any?

A: [link to Suzanne’s LinkedIn]

  • 2014 Internet / New Media Company of the Year 
honor description
 Designated Editor: Gold winner – Internet / New Media Company of the Year

 Suzanne McDonald, Founder/CEO: Silver winner – Innovator of the Year, 
Silver winner – Executive of the Year – Internet/New Media 
honor date
Sep 2014 
honor issuer
International Business Awards
  • Upstart of 2014 – Gold winner 
honor description
 “Recognizing the individual who’s had the most influence on the Tech and New Media industries in the U.S.A.” Suzanne McDonald 
honor date 
Jun 2014 
honor issuer
 American Business Awards
  • INNOVATOR of the YEAR – Advertising, Marketing, Public Relations and Business Services (Silver) 
honor description 
Innovator of the Year – Advertising, Marketing, Public Relations and Business Services – Silver, Suzanne McDonald. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.
  • 2013 EXCELLENCE IN BUSINESS AWARDS – Microbusiness of the Year 
honor description
 The Excellence in Business Awards is presented annually to honor outstanding business achievement in Newport County, RI. They are designed to celebrate the achievements of our businesses and to recognize the vital role they play in the economic well-being of our community. 
honor date
 May 2013 
honor issuer
Newport County Chamber of Commerce
  • SILVER STEVIE WINNER Female Executive of the Year – Business Services 
honor description 
The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and business people worldwide. Our mission is to raise the profile of exemplary organizations and individuals among the press, the business community and the general public. In short order the Stevie has become one of the world’s most coveted awards. 
honor date
Nov 2012 
honor issuer
Stevie Awards for Women in Business.
Suzanne McDonald accepts International Business Award 'Internet New Media Company of the Year' award pose 5

Suzanne McDonald accepts International Business Award ‘Internet New Media Company of the Year’ award in Paris, France 2014

Q: What else should we know about this nominee? (For example, do they have children, did they put themselves through school, face hardship etc.)

A: Suzanne is all about staying on top of the fast-changing world of marketing on the Web and sharing that information so others can also be on the cutting edge.

What’s especially remarkable about Suzanne is that she launched NIM when she was launching her own first business, Designated Editor. More recently, she created a “sister” business. Angles & Insights. Also impressive is that Suzanne is an example of reinventing oneself: she is a former Boston Globe journalist who has acquired new skills to leverage her writing skills into the marketing realm. Suzanne also has shared her knowledge and skills as an adjunct professor of Social Media Strategies at the University of Rhode Island and Writing for Online & Social Media & Event Planning & New Media at Framingham State University and Salve Regina University.

Providing opportunities to students and recent grads has been a commitment throughout Suzanne’s decade of entrepreneurship. Where many have relied on offshore talent, Suzanne has mentored dozens of students from URI, Framingham State University, Salve Regina, and more. As paid interns, many of them credit working with Suzanne as providing the skills they needed to become marketing/communications professionals: working at agencies in New York City, as journalists, or in media relations.

Her pioneering “teaching hospital model” requires additional organization and effort, but Suzanne feels these opportunities are crucial as most higher-ed curricula can’t keep up with the pace of marketing technology.

Suzanne is also a mom and manages her micro-agency while dedicating 2 days a week to her daughter, Elise, age 4.

Currently, Suzanne is leading the launch of the Montessori Aquidneck Co-op School, along with several parents who are feeling the pressure of where to start kindergarten this fall. Elise is due to start in 2018. Suzanne is committed to “quality, affordable education that works for working families.” This is another example of Suzanne’s generous spirit. https://aquidneckmontessoricoop.wordpress.com


Thank you, Betty Ann and Newport Life Magazine for the award!

Newport Life Magazine is the only lifestyle magazine dedicated to Newport County. Since 1993, it has showcased all that is unique about the City-by-the-Sea, from its people and places to its events, history and of course its distinctive lifestyle. Newport Life Magazine strives to educate its readers about Newport County’s distinctive history, as well as the remarkable events that occur today.

NIM members gather to brainstorm and solve problems that their companies may be facing.

Gain Fresh Perspectives with Design Thinking

How Design Thinking Helps

Design thinking is a creative process that uses human-centered design in generating innovative solutions to products, businesses and services. Design thinking starts with empathy to understand the end-user/client’s needs and feelings regarding the problem. It encourages radical collaboration among team members, and uses rapid prototyping, testing and iterating in order to create the best concept/design/idea: fail early and cheaply.

Gain Strategies and Tactics for:

  • Deeper insights into clients’ needs
  • Enhanced creative thinking and problem-solving
  • Better ways to conduct brainstorming sessions
  • Finding ways to pivot quickly and cheaply

Rather than a presentation on Design Thinking, we’ll be diving in to tackle a fascinating question that has a great impact on the region. With expert leadership, you’ll actually be practicing design thinking and will be transformed by this problem-solving paradigm:

  • Discover your creative strengths
  • Apply new methods for problem-solving
  • Save time, money, & resources with rapid prototyping and feedback framework

 

  • Having trouble brainstorming solutions to problems for your company?
  • Need to know how to switch things up to bring in more revenue?
  • Wondering if your design is truly desirable, if it is actually feasible, or if it is even viable?

Learn the process that companies such as Airbnb, GE and Tesla are using to solve problems and create innovative products and services.

Meet our Expert, Allison Ingalsbe de Horsey!

Allison holds a B.A. from Rutgers University and an ALM from Harvard University. She has been with St. George’s School since 1994 where she has taught all levels of French and creates experiential programs for students. In 2010 she pioneered the Global Cultural Initiatives Program (GCIP), a cultural immersion program that takes place in the context of an international internship in Paris, Madrid, and London.

As the director of Signature Programs, she continues to develop experiential programs for students that allow them to learn by engaging in the real world —  the learning that happens beyond the classroom. She oversees St. George’s new initiative, SGx, a student based, highly collaborative and innovative program that uses the design thinking process to solve real-world problems. It puts empathy at the center of its process, encourages collaboration, and creativity, and rapid prototyping and testing.

Additionally, Allison works with organizations (Martin Luther King Center, City of Newport, Curie Institute, Paris, France) and schools (Brown, Salve Regina, University of Rhode Island, Millbrook School) to create and facilitate design thinking workshops, as well as to train teachers and students in the design thinking process.

How Design Thinking Turned Around Air BnB

This is an event that you will not want to miss! Join us Tuesday, August 29th from 6-9 PM! Enjoy drinks and Newport’s spectacular sunset views!

Experience three hours of non-stop brainstorming on your design thinking techniques to improve your brand’s goals.

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Newport Interactive Marketing

100% Networking- The Ever-Popular Annual NIM Event

Don’t miss the most popular NIM of the year!! Joining in once again is Newport County Chamber Connections — the folks with the awesome door prizes, AMP-RI, PRSA, & more!

AMP-RI, founded in 2009, stands for advertising, marketing, and PR. The monthly meetings that are held, vary from highlighting expert speakers, to members of AMP-RI to sharing their thoughts and create concepts with the help of one another.

The Newport County Chamber of Commerce is a nonprofit organization. It encompasses over 1,100 member companies, and more than 50,000 workers throughout the surrounding Rhode Island areas. It is known as one of the largest business advocacy organizations. This nonprofit is designed to enhance the business, civic and economic vitality of Newport County and greater Rhode Island.

PRSA stands for Public Relations Society of America. The society is committed to helping its membership stay ahead of industry trends. This includes thought, leadership, career-enhancing initiatives, and providing networking opportunities for their members.

Whether you’re a start-up company or the oldest nonprofit in the area, meeting new people can be key. You may find that one person who can build a partnership with your brand, offer essential marketing intel, or connect you to the biggest name in your field.

Come on out for a fun night with NIM! Meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

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darwinliu-284x300

Flash Talks Over Newport Harbor: Maximizing Reviews, Podcast Guesting, Woo-ing Influencers

  • Wondering how you can engage influencers?
  • Which big brand social media insights can you adapt?
  • Considering becoming a guest on a podcast?
  • How can you gain and maximize online reviews of your brand?

Eliciting & maximizing online reviews

You’ll learn about:

  • How to get reviews for Yelp, Google, Facebook, and more
  • Top tips to create a review-gen process
  • Templates, best practices, tricks, etc.
  • How to respond to negative reviews
  • How to populate your reviews

Be empowered to maximize your reviews with the right tools, strategies, and a checklist of to-dos.

Meet Darwin Liu!

 

Darwin Liu is a 10-year digital marketing veteran and an avid website investor.  He doesn’t know all the right marketing answers but he’s definitely made enough wrong ones to know what not to do.

Darwin the owner of  xagency.com, an invite-only e-commerce agency, the go-to marketing guy for 30+ small businesses and the founder of Smallbusinessmarketing.com, which is coming soon!

Woo-ing Influencers, Marriott Style

NIM members include some serious social media pros & we’re thrilled to have Marriott International’s very rare social media coordinator sharing her insights, including

  • How Marriott uses social media to create touchpoints throughout the purchasing process
  • Opportunities to find & engage influencers
  • How to evaluate various social channels to promote your brand — Alexa manages 23 channels!
  • Ways to maximize your events with social media

Meet Alexa Furtado!

 

Strategizing & fulfilling demand for 23 social media and customer review channels, Alexa Furtado is the Social Media Coordinator for the Newport Marriott hotel, three restaurants, and a spa and fitness center. A longtime NIM member, Alexa is one of Marriott Americas division’s few social media coordinators, created after the Newport Marriott’s $40 million renovations began in 2014. Alexa previously worked in nonprofit marketing, public relations, and event management.

Becoming an expert guest, podcast-style

According to Pew Research, 21% of Americans over age 12 have listened to a podcast in the past month. With more than 60,000 podcasts to choose from, including a podcast specifically for pizzerias, the opportunity is ripe. Another fab NIM asset, Jessica will share her flash insights, including

  • Why being a guest expert on podcasts is a great way to build your brand
  • Tips on how to get started and be an ideal podcast guest
  • How to position yourself as an asset to the podcast hosts

Meet Jessica Rhodes!

 

Jessica Rhodes is the founder & CEO of Interview Connections,  the leading guest-booking agency for podcasters and guest experts.  Jessica is has been a speaker at Podcast Movement, Podfest.us, and Dream Business Academy.

Come on out for a fun night with NIM: meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

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danshure

Learn 7 Steps to SEO Sucess in 2017 (and Beyond)

Feeling behind on the latest SEO ranking factors? Overwhelmed by all the SEO news, algorithm changes, or blog posts claiming the ‘newest strategies?’

This session will cut through all the noise and get right to the top seven things you need to focus on for SEO success.

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You’ll learn about:

  • The biggest myths to ignore in SEO today.
  • How SEO fits into your overall digital marketing plan.
  • The most critical technical issues to focus on (how to find and fix them).
  • How to find ‘keyword gaps’ for huge marketing opportunities (one client of Shure’s is getting 2,000+ high-quality visits a month from one piece of content, with no link building.)
  • The hugely important metric of SEO success no one is talking about (and how to leverage it).
  • How to really measure and attribute SEO success in Google Analytics (including whether your content is ‘working’).
  • The top three factors for local SEO success.

You’ll leave feeling more empowered and inspired to make immediate changes to your website for SEO success. We’ll provide you with the right tools, strategies, and checklist of to-dos to make that happen in 2017 and beyond!

Meet our expert speaker, Dan Shure!

danshure

Dan Shure is the owner of Evolving SEO and host of Experts On The Wire Podcast.

At Evolving SEO, he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversation XL Institute.

As a podcast host, Dan has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz), Jon Mueller (Google), and Pamela Wilson (Copy Blogger). ‘Experts’ is known for in-depth research, digging deep into uncommon questions, and generating compelling discussions.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

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eric-enge

Gain Google Traffic Now & In The Future

How Machine Learning Will Transform Search & Create New Opportunities

Gain Google traffic right now with the right types of quality content and be prepared for the coming changes.

Machine learning is an advanced computer programming methodology that is being used by major companies such as Google and Facebook to improve the quality of their products. This means that how SEO works is evolving in significant ways. This creates new threats to your SEO traffic, but it also creates new opportunities as well, ones that you can take advantage of immediately. In this session, we’ll show you how to adapt and prepare, and better still, take advantage of the coming changes.

You will learn

  1. What machine learning is and why Google and other search engines are using it.
  2. The ways content quality is evaluated by Google, and how to create better content on your site.
  3. How the value of links will evolve, and how to adapt your marketing strategy to benefit.
  4. How SEO must adapt and change in the era of machine learning and search.

Meet our expert speaker, Eric Enge!
eric-enge
Eric Enge returns for his third NIM talk! An internationally sought-after speaker, you’d normally spend thousands to hear his insights.

Eric was the 2016 US Search Awards Search Personality of the Year, and 2016 Landys Search Marketer of the Year. Also, he publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere.

He is the co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Additionally, Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.