Inspired campaigns: CEO Suzanne McDonald builds community-driven and purposeful brands

About Suzanne McDonald

Award-winning CEO, former Boston Globe Journalist, Suzanne McDonald builds community-driven and purposeful brands -- Angles & Insights, Newport Interactive Marketing, Sea Rose Montessori Co-op School -- and ideates large & small brands' innovative campaigns.

Know an overrun business owner or nonprofit? Growing too fast? Or too slow? Angles & Insights delivers sanity & success with holistic strategy and processes that can actually be accomplished. Clients love their renewed enthusiasm & confidence. Now's the time to get your life back, too.

Entries by Suzanne McDonald

Simple Tips for DIY Videos

July 21, 2015

“You can talk all day about SEM and SEO. What your client needs is great VIDEO,” said photographer and video producer Marc Creedon. Video is increasingly important on social media […]

Generate Leads on Instagram

July 21, 2015

With more than 300 million active users, Instagram is now the fastest-growing social media platform – and when trends online change, your social media marketing strategy needs to shift with […]

Competitive Intelligence: Ask Why?

July 21, 2015

Competitive intelligence is the key to making smart and educated decisions for your business strategy – and understanding why a competitor’s business strategy works is the key to integrating that […]

Eeyore or Elvis?

March 4, 2015

In an age where we can’t seem to put down our phones, it was nice to hear Gail Lowney Alofsin give a presentation involving face-to-face communication at last week’s Newport […]

What’s New with Google Analytics?

June 2, 2014

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use Google’s recently overhauled Google Analytics. Here are the highlights of the presentation. Why Use […]

Making Cents of PPC and AdWords

May 2, 2014

Google Agency Partner Matt Roche’s presentation at May’s Newport Interactive Marketers focused on how businesses can utilize Google AdWords/PPC. Matt explained why businesses should consider advertising with Google and shared his secrets […]

How to Amp Your Business by Capturing and Nurturing Leads

May 2, 2014

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales. Here are the highlights of the presentation. Truth One: […]

Simple Tests to Improve Your Website

March 6, 2014

WhichTestWon publisher Anne Holland’s quiz-show-style presentation at February’s Newport Interactive Marketers focused on how to use simple tests to improve website sales, signups, and conversion rates. Holland provided copious examples of […]

How Can URI’s Business Concierge Help Your Brand?

February 10, 2014

Newport Interactive Marketers partnered with the URI Business Engagement Center (BEC) to explain the valuable resources available for businesses at URI. Leading the new Business Engagement Center, Katharine Hazard Flynn, […]

Go Epic with Content!

January 8, 2014

Go Epic with Content! with Joe Pulizzi Vocus hosted a webinar with Joe Pulizzi, Founder of the Content Marketing Institute, to discuss how the incorporation of a content marketing strategy […]