Entries by Suzanne McDonald

Competitive Intelligence: Ask Why?

Competitive intelligence is the key to making smart and educated decisions for your business strategy – and understanding why a competitor’s business strategy works is the key to integrating that information into your own business model. Big Fish Results founder Tony Guarnaccia presented at NIM’s April 15 networking-learning event, and emphasized the importance of competitive […]

Eeyore or Elvis?

In an age where we can’t seem to put down our phones, it was nice to hear Gail Lowney Alofsin give a presentation involving face-to-face communication at last week’s Newport Interactive Marketers Networking event. Newport Interactive Marketers (NIM) was established in 2010 as an assembly of new media talent. NIM attracts speakers from across New […]

What’s New with Google Analytics?

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Here are the highlights of the presentation. Why Use Google Analytics? With information about your visitors you can better decide: How to improve your website How to spend time and money of specific topics […]

Making Cents of PPC and AdWords

Google Agency Partner Matt Roche’s presentation at May’s  Newport Interactive Marketers focused on how businesses can utilize Google AdWords/PPC. Matt explained why businesses should consider advertising with Google and shared his secrets for success.  Here are the highlights of the presentation. AdWords is a Keyword Action  AdWords is Google’s brand name for their pay per click ad […]

How to Amp Your Business by Capturing and Nurturing Leads

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales.  Here are the highlights of the presentation. Truth One: No Processes to Manage Leads Idealized Lead Management Process Reality: Data Flows Broken or Non-Existent Truth Two: No One Understands their Customer  Why they buy […]

Simple Tests to Improve Your Website

WhichTestWon publisher Anne Holland’s quiz-show-style presentation at February’s Newport Interactive Marketers focused on how to use simple tests to improve website sales, signups, and conversion rates. Holland provided copious examples of how small – often nontechnical – tweaks can result in huge improvements. Here are the highlights of the presentation. Why Synchronous Testing? Create two versions simultaneously Traffic […]

How Can URI’s Business Concierge Help Your Brand?

Newport Interactive Marketers partnered with the URI Business Engagement Center (BEC) to explain the valuable resources available for businesses at URI. Leading the new Business Engagement Center, Katharine Hazard Flynn, serves as the University of Rhode Island’s connector to the private/nonprofit sectors, helping brands leverage URI’s resources for the betterment of the state.  A Brown alum, she […]

Go Epic with Content!

Go Epic with Content! with Joe Pulizzi Vocus hosted a webinar with Joe Pulizzi, Founder of the Content Marketing Institute, to discuss how the incorporation of a content marketing strategy can position companies ahead of their competition. In 2014, the ability to produce engaging content that provides value to customers will make or break a […]

What to Expect in 2014 and How to Stay Ahead of the Curve

Laurie Hood, Vice President for Product Marketing at Silverpop, hosted a marketing webinar, “What to Expect in 2014 and How to Stay Ahead of the Curve.” Hood provides insights on what marketers have learned in 2013 and gives advice on how to best approach marketing in 2014: The Main Takeaways for 2013 “The customer is […]

What Is Corporate Strategy?

Newport Interactive Marketers took a broader approach to its usual new-media focus to welcome Harvard Business School’s approach to developing a strategy for your brand. NEW STRATEGY GROUP Founder P. Lawrence Fagan earned an MBA from HarvardBusiness School, where he spent 11 years researching corporate and organization strategy, six years as a member of the HBS research faculty. […]